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	<title>Comments for Brads Blog</title>
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	<description>Rants, Reviews, Politics, or whatever sits on my brain</description>
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		<title>Comment on Beware DirectBuy by john</title>
		<link>http://www.bradsblog.net/beware-directbuy.htm/comment-page-11#comment-18101</link>
		<dc:creator>john</dc:creator>
		<pubDate>Thu, 11 Mar 2010 22:06:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/?p=128#comment-18101</guid>
		<description>direct is not always the best deal you can find most things on sale such as a samsung washer and dryer. try sears when they have their sales of 15 to25 percent. direct buy will charge you handling fee of 8 per cent nad you have to pick up your item. could be a 10 to 50 mile drive. also after two years you cannot go into a direct buy warehouse unless you renew your yearly membership of 214 dollars each year even if your have no remodel plans. otherwise you cannot go in to compare prices against other retail shops. SAVE YOUR MONEY AND JUST SHOP FOR SALES.</description>
		<content:encoded><![CDATA[<p>direct is not always the best deal you can find most things on sale such as a samsung washer and dryer. try sears when they have their sales of 15 to25 percent. direct buy will charge you handling fee of 8 per cent nad you have to pick up your item. could be a 10 to 50 mile drive. also after two years you cannot go into a direct buy warehouse unless you renew your yearly membership of 214 dollars each year even if your have no remodel plans. otherwise you cannot go in to compare prices against other retail shops. SAVE YOUR MONEY AND JUST SHOP FOR SALES.</p>
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		<title>Comment on Beware DirectBuy by Marcy</title>
		<link>http://www.bradsblog.net/beware-directbuy.htm/comment-page-11#comment-18100</link>
		<dc:creator>Marcy</dc:creator>
		<pubDate>Sat, 06 Mar 2010 22:15:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/?p=128#comment-18100</guid>
		<description>I swear some people are so stupid.  I am a Direct Buy member and former employee of the Direct Buy from another state.  The people posting negative comments are people who are not members.  They should not be trusted because they dont know anything about how Direct Buy really works.  Direct Buy is not for everybody, its only for people who are patient and smart enough to realize a good deal.  You need to be patient because you need to be able to do your own research, the staff is not there to pressure you to buy or tell you what to buy.  That falls on the member to make their own decisions.  Direct Buy is not a retail store.  The employees that work there dont receive commission, their only objective is to help members.  They could care less whether you buy something or not.  They are there to make the experience as easy for the member as possible.  People who dont use their memberships are stupid for signing up in the first place.  You have a few days after you sign your contract to change your mind and receive a full refund, granted you dont purchase anything in that time frame.  The people who complain about that are people who let the alloted amount of time to change their minds pass and are stuck with the membership.  Everything you buy is direct from the manufacturer which is why you dont pay retail.  The salesmen make you fully aware of everything before you sign a contract.  There are no hidden fees.  You know exactly what you will pay when you make a purchase.  Since you are buying directly from the manufacturer you have to pay for the item to be shipped.  That&#039;s not a profit for Direct Buy.  Even with the shipping you still save way more than buying from a retail store.  Items that are purchased are not used, dented, or whatever other lies people are saying.  They are brand new and if your item came in damaged, they return it for a new one.  Once an item is discontinued from the manufacturer it is discontinued from the catalogs because Direct Buy cant get it from the manufacturer anymore.  If you find it in a retail store, its because they have a butt load of stock.  Every order from Direct Buy is considered special order from the manufacturer. They cut out the middle man and that is why you get everything at a wholesale price.  It bothers me to see how many people are so naive and gullible.  Get your facts straight before you start bashing a corporation you know nothing about.  Tell me what company doesnt have any complaints against them.  I have seen some of the owners I worked for bend over backwards for their members.  I have known members that have built their houses from mostly Direct Buy catalogs.  People do and can save thousands of dollars.  In California, people even save a hundred thousand dollars.  But you have to use your membership.  You cant make your investment back if you dont purchase anything.  Direct Buy is not for everyone and as a former employee I would rather people like you that post negative comments about it rather not try to be members.  FYI, I have seen many people turned away from Direct Buy because the salesmen dont want members that are not going to take respect the staff or just be negative about the whole experience.  People complain about paying a membership, how else do you expect a business to sustain itself.  I guarantee you will not find better prices.  The reason you have to make a decision that day is because you are looking at confidential catalogs when your not a member and Direct Buy has a deal to protect the manufacturers from people who will go to retail stores and try to use the confidential prices to get the retail stores to lower theirs.  That is why you have to make a decision that day or not come back for seven years.  I have also seen the salesmen turn people away because they changed their minds after they refused the offer.  If it was only profit oriented, they wouldnt turn away money.  My point is that if you dont believe it, that&#039;s fine.  Direct Buy is exclusive.  Only the salesmen are trained to explain the concept of Direct Buy, that is why when you call them, they only take your info and not answer questions.  The rest of the employees are not trained to discuss the concept, they are only there to assist the members.</description>
		<content:encoded><![CDATA[<p>I swear some people are so stupid.  I am a Direct Buy member and former employee of the Direct Buy from another state.  The people posting negative comments are people who are not members.  They should not be trusted because they dont know anything about how Direct Buy really works.  Direct Buy is not for everybody, its only for people who are patient and smart enough to realize a good deal.  You need to be patient because you need to be able to do your own research, the staff is not there to pressure you to buy or tell you what to buy.  That falls on the member to make their own decisions.  Direct Buy is not a retail store.  The employees that work there dont receive commission, their only objective is to help members.  They could care less whether you buy something or not.  They are there to make the experience as easy for the member as possible.  People who dont use their memberships are stupid for signing up in the first place.  You have a few days after you sign your contract to change your mind and receive a full refund, granted you dont purchase anything in that time frame.  The people who complain about that are people who let the alloted amount of time to change their minds pass and are stuck with the membership.  Everything you buy is direct from the manufacturer which is why you dont pay retail.  The salesmen make you fully aware of everything before you sign a contract.  There are no hidden fees.  You know exactly what you will pay when you make a purchase.  Since you are buying directly from the manufacturer you have to pay for the item to be shipped.  That&#8217;s not a profit for Direct Buy.  Even with the shipping you still save way more than buying from a retail store.  Items that are purchased are not used, dented, or whatever other lies people are saying.  They are brand new and if your item came in damaged, they return it for a new one.  Once an item is discontinued from the manufacturer it is discontinued from the catalogs because Direct Buy cant get it from the manufacturer anymore.  If you find it in a retail store, its because they have a butt load of stock.  Every order from Direct Buy is considered special order from the manufacturer. They cut out the middle man and that is why you get everything at a wholesale price.  It bothers me to see how many people are so naive and gullible.  Get your facts straight before you start bashing a corporation you know nothing about.  Tell me what company doesnt have any complaints against them.  I have seen some of the owners I worked for bend over backwards for their members.  I have known members that have built their houses from mostly Direct Buy catalogs.  People do and can save thousands of dollars.  In California, people even save a hundred thousand dollars.  But you have to use your membership.  You cant make your investment back if you dont purchase anything.  Direct Buy is not for everyone and as a former employee I would rather people like you that post negative comments about it rather not try to be members.  FYI, I have seen many people turned away from Direct Buy because the salesmen dont want members that are not going to take respect the staff or just be negative about the whole experience.  People complain about paying a membership, how else do you expect a business to sustain itself.  I guarantee you will not find better prices.  The reason you have to make a decision that day is because you are looking at confidential catalogs when your not a member and Direct Buy has a deal to protect the manufacturers from people who will go to retail stores and try to use the confidential prices to get the retail stores to lower theirs.  That is why you have to make a decision that day or not come back for seven years.  I have also seen the salesmen turn people away because they changed their minds after they refused the offer.  If it was only profit oriented, they wouldnt turn away money.  My point is that if you dont believe it, that&#8217;s fine.  Direct Buy is exclusive.  Only the salesmen are trained to explain the concept of Direct Buy, that is why when you call them, they only take your info and not answer questions.  The rest of the employees are not trained to discuss the concept, they are only there to assist the members.</p>
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		<title>Comment on Pinhole Glasses Review by Kir</title>
		<link>http://www.bradsblog.net/pinhole-glasses-review.htm/comment-page-1#comment-18099</link>
		<dc:creator>Kir</dc:creator>
		<pubDate>Sat, 06 Mar 2010 00:18:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/pinhole-glasses-review.htm#comment-18099</guid>
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		<title>Comment on Directbuy Reviews on Digg by Skippy</title>
		<link>http://www.bradsblog.net/directbuy-reviews-on-digg.htm/comment-page-1#comment-18098</link>
		<dc:creator>Skippy</dc:creator>
		<pubDate>Wed, 03 Mar 2010 14:20:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/directbuy-reviews-on-digg.htm#comment-18098</guid>
		<description>I was looking for new kitchen cabinets and counters and a web search led me to DirectBuy.   I am a pretty savvy DIY person and am always looking for the best price for quality products.  The internet provides ample opportunities to compare prices and allows you to find your personal balance between risk and price.   Anyway, I signed up on-line for a &quot;free 30-day trial&quot; which, of course, comes with the mandatory time-share-style presentation.  Time-share.  Same concept.  The concept sounds great, but you get into a room and are pressured into paying a fortune on something you end up not using as often as you want.  Oh, and about these people who swear by the value of DB?  It is entirely possible that they are getting the best deals they are capable of getting.  It is also possible that, after spending over $5000 for a membership, that they have convinced themselves that it is a great thing.  Wouldn&#039;t you?   I am trying to decide whether I should go to the presentation (without my wife) or just drop it.  As for my kitchen cabinets, I got contractor quotes for anything from $20,000 to $35,000.  I got Home Depot and Lowe&#039;s quotes for $12,000-$20,000. I even got a Costco contractor quote for $13,000. I found the exact same cabinets as the most expensive contractor on-line for $7,500 and can have the local, trusted handyman install them for $1500.  Granite counter prices vary hugely depending on where you go, too, with the local guys typically being the cheapest (you can pick the exact pieces you want, that way, too.)  All in all, if you calculate it the way retailers do, I saved nearly 80% over what I might have paid for a new kitchen...saved about $25,000.  I don&#039;t need to pay $5,000 up-front to DirectBuy to do that.  Do you?  
One last thing.  DB makes thier money on the $5000.00+ membership AND margin on many products.  Costco, on the other hand, really only makes money on the hundreds of thousands of $50.00 annual memberships they sell, not on product margin.  DB sells items in ones and twos.  Costco sells products by the tens of thousands and works huge volume discounts with manufacturers.  Which business model do you think makes more sense for the customer?  Costco, of course, can&#039;t provide everything (they do have many home-improvement contractors signed up), but they have perfected the membership club model.  DB is not for me.</description>
		<content:encoded><![CDATA[<p>I was looking for new kitchen cabinets and counters and a web search led me to DirectBuy.   I am a pretty savvy DIY person and am always looking for the best price for quality products.  The internet provides ample opportunities to compare prices and allows you to find your personal balance between risk and price.   Anyway, I signed up on-line for a &#8220;free 30-day trial&#8221; which, of course, comes with the mandatory time-share-style presentation.  Time-share.  Same concept.  The concept sounds great, but you get into a room and are pressured into paying a fortune on something you end up not using as often as you want.  Oh, and about these people who swear by the value of DB?  It is entirely possible that they are getting the best deals they are capable of getting.  It is also possible that, after spending over $5000 for a membership, that they have convinced themselves that it is a great thing.  Wouldn&#8217;t you?   I am trying to decide whether I should go to the presentation (without my wife) or just drop it.  As for my kitchen cabinets, I got contractor quotes for anything from $20,000 to $35,000.  I got Home Depot and Lowe&#8217;s quotes for $12,000-$20,000. I even got a Costco contractor quote for $13,000. I found the exact same cabinets as the most expensive contractor on-line for $7,500 and can have the local, trusted handyman install them for $1500.  Granite counter prices vary hugely depending on where you go, too, with the local guys typically being the cheapest (you can pick the exact pieces you want, that way, too.)  All in all, if you calculate it the way retailers do, I saved nearly 80% over what I might have paid for a new kitchen&#8230;saved about $25,000.  I don&#8217;t need to pay $5,000 up-front to DirectBuy to do that.  Do you?<br />
One last thing.  DB makes thier money on the $5000.00+ membership AND margin on many products.  Costco, on the other hand, really only makes money on the hundreds of thousands of $50.00 annual memberships they sell, not on product margin.  DB sells items in ones and twos.  Costco sells products by the tens of thousands and works huge volume discounts with manufacturers.  Which business model do you think makes more sense for the customer?  Costco, of course, can&#8217;t provide everything (they do have many home-improvement contractors signed up), but they have perfected the membership club model.  DB is not for me.</p>
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		<title>Comment on Beware DirectBuy by Tom Smitters</title>
		<link>http://www.bradsblog.net/beware-directbuy.htm/comment-page-11#comment-18097</link>
		<dc:creator>Tom Smitters</dc:creator>
		<pubDate>Tue, 02 Mar 2010 19:45:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/?p=128#comment-18097</guid>
		<description>This place is a fraud.  Remember that many of the postings here are by DirectBuy employees pretending to be real customers.</description>
		<content:encoded><![CDATA[<p>This place is a fraud.  Remember that many of the postings here are by DirectBuy employees pretending to be real customers.</p>
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		<title>Comment on Beware DirectBuy by Tobias</title>
		<link>http://www.bradsblog.net/beware-directbuy.htm/comment-page-11#comment-18096</link>
		<dc:creator>Tobias</dc:creator>
		<pubDate>Tue, 02 Mar 2010 12:53:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/?p=128#comment-18096</guid>
		<description>Just curious, it seems that most folks compare the prices at direct buy to big box home improvement stores. Does anybody realize that if you work with a local builders supply store or lumber yard you?ll often save 30% or more? Just remodeled my bathroom and for the tub alone Lowe&#039;s and Home Depot wanted over twice what I paid for it and they couldn?t get the color I wanted. The only reason I go to the ?box? stores is to get a look at what styles I?m interested in. Then I call up my local ?contractor orientated? stores and save big money ordering the same items, seems to me that this is almost the same process as direct buy without the fees. These stores may not be fancy, but they?re not there to pitch you a product and you?ll never find people more knowledgeable about their work. After all they get feedback from contractors who do hundreds of installations a year and if the contractor?s get a bad product the related call backs costs them money. So you can bet they know what works and what doesn?t.</description>
		<content:encoded><![CDATA[<p>Just curious, it seems that most folks compare the prices at direct buy to big box home improvement stores. Does anybody realize that if you work with a local builders supply store or lumber yard you?ll often save 30% or more? Just remodeled my bathroom and for the tub alone Lowe&#8217;s and Home Depot wanted over twice what I paid for it and they couldn?t get the color I wanted. The only reason I go to the ?box? stores is to get a look at what styles I?m interested in. Then I call up my local ?contractor orientated? stores and save big money ordering the same items, seems to me that this is almost the same process as direct buy without the fees. These stores may not be fancy, but they?re not there to pitch you a product and you?ll never find people more knowledgeable about their work. After all they get feedback from contractors who do hundreds of installations a year and if the contractor?s get a bad product the related call backs costs them money. So you can bet they know what works and what doesn?t.</p>
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		<title>Comment on The Gilkey Window Experience by Janusz czech</title>
		<link>http://www.bradsblog.net/the-gilkey-window-experience.htm/comment-page-1#comment-18095</link>
		<dc:creator>Janusz czech</dc:creator>
		<pubDate>Mon, 01 Mar 2010 19:13:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/the-gilkey-window-experience.htm#comment-18095</guid>
		<description>Update to my recent feedback:
They said (I called them) that glass panels are on order and it will take additional week or so before they arrive here to replace it. Important: you need to request them for follow up. 
So, at this moment I&#039;m just wait.</description>
		<content:encoded><![CDATA[<p>Update to my recent feedback:<br />
They said (I called them) that glass panels are on order and it will take additional week or so before they arrive here to replace it. Important: you need to request them for follow up.<br />
So, at this moment I&#8217;m just wait.</p>
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		<title>Comment on Beware DirectBuy by The Champagnes</title>
		<link>http://www.bradsblog.net/beware-directbuy.htm/comment-page-11#comment-18094</link>
		<dc:creator>The Champagnes</dc:creator>
		<pubDate>Mon, 01 Mar 2010 18:35:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/?p=128#comment-18094</guid>
		<description>Thank you for your postings. My husband and I are scheduled for an orientation tomorrow. We planned to bring our father because we were excited about the possibilities for him and ourselves. After reading many postings, we wouldn&#039;t have been able to bring him anyhow. We are building a home with Mcmillin homes and though they offer luxury upgrades, we are not willing to pay the mark ups. So I thought Direct Buy might be a way to get the luxury items we desire without having to pay the retail costs. Immediately after scheduling our appt. it felt like a timeshare sales experience as they do not indicate how much the membership fees are and that you must bring your spouse. Furthermore, the sales tactics that they use are a turn off and according to many peoples experiences, Direct Buy operates dishonestly. ( Pricing varies from store to store, no refund allowed, upon refusal to join they, escort you out through the back door,manipulative &quot;one time&quot; offer, etc.) So, as a result of our investigation, we have decided to forego our Direct Buy &quot;Timeshare&quot;. Thanks fellow consumers.</description>
		<content:encoded><![CDATA[<p>Thank you for your postings. My husband and I are scheduled for an orientation tomorrow. We planned to bring our father because we were excited about the possibilities for him and ourselves. After reading many postings, we wouldn&#8217;t have been able to bring him anyhow. We are building a home with Mcmillin homes and though they offer luxury upgrades, we are not willing to pay the mark ups. So I thought Direct Buy might be a way to get the luxury items we desire without having to pay the retail costs. Immediately after scheduling our appt. it felt like a timeshare sales experience as they do not indicate how much the membership fees are and that you must bring your spouse. Furthermore, the sales tactics that they use are a turn off and according to many peoples experiences, Direct Buy operates dishonestly. ( Pricing varies from store to store, no refund allowed, upon refusal to join they, escort you out through the back door,manipulative &#8220;one time&#8221; offer, etc.) So, as a result of our investigation, we have decided to forego our Direct Buy &#8220;Timeshare&#8221;. Thanks fellow consumers.</p>
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	<item>
		<title>Comment on The Gilkey Window Experience by Janusz czech</title>
		<link>http://www.bradsblog.net/the-gilkey-window-experience.htm/comment-page-1#comment-18093</link>
		<dc:creator>Janusz czech</dc:creator>
		<pubDate>Mon, 01 Mar 2010 11:06:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/the-gilkey-window-experience.htm#comment-18093</guid>
		<description>We purchased home with Gilkey windows. 4 years ago we called them to replace their few deffective glass panels. It took them about week to do so. I was so happy and I sent them 2 new clients.
But, this year I found more Gilkeys glass panels with defective seels so I called them again. Technician came and took all measurements. After he left I still wait for Gilkey Company to call me with an update about replacement. But they are silent. So I have Gilkey windows with defect, looks like they don&#039;t want replace them and now, my gas bill this year is higher.
Would I recommend Gilkey Company? I still wait with final answer to this question.</description>
		<content:encoded><![CDATA[<p>We purchased home with Gilkey windows. 4 years ago we called them to replace their few deffective glass panels. It took them about week to do so. I was so happy and I sent them 2 new clients.<br />
But, this year I found more Gilkeys glass panels with defective seels so I called them again. Technician came and took all measurements. After he left I still wait for Gilkey Company to call me with an update about replacement. But they are silent. So I have Gilkey windows with defect, looks like they don&#8217;t want replace them and now, my gas bill this year is higher.<br />
Would I recommend Gilkey Company? I still wait with final answer to this question.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Beware DirectBuy by MDL</title>
		<link>http://www.bradsblog.net/beware-directbuy.htm/comment-page-11#comment-18092</link>
		<dc:creator>MDL</dc:creator>
		<pubDate>Mon, 01 Mar 2010 03:26:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.bradsblog.net/?p=128#comment-18092</guid>
		<description>IN RE: DIRECTBUY, INC., MARKETING AND SALES PRACTICES LITIGATION

MDL No. 2132

JUDICIAL PANEL ON MULTIDISTRICT LITIGATION

2010 U.S. Dist. LEXIS 10390


February 5, 2010, Filed

PRIOR HISTORY: Ganezer v. Directbuy, Inc., 571 F.3d 846, 2009 U.S. App. LEXIS 13676 (9th Cir. Cal., 2009)

CORE TERMS: centralization, convenience, factual questions, oppose, oral argument, proposed settlement, centralize, transferee, settlement


JUDGES:  [*1] John G. Heyburn II, Chairman. Robert L. Miller, Jr., David R. Hansen, * Frank C. Damrell, Jr., Kathryn H. Vratil, W. Royal Furgeson, Jr., David G. Trager.
* Judge Hansen took no part in the decision of this matter.


OPINION BY: John G. Heyburn II

OPINION
ORDER DENYING TRANSFER

Before the entire Panel *: Plaintiff in an action in the Southern District of Indiana has moved, pursuant to 28 U.S.C. ? 1407, to centralize this litigation in the Southern District of Indiana. This litigation currently consists of four actions pending as follows: an action each in the Central District of California, the District of Connecticut, the Southern District of Indiana, and the Eastern District of New York, as listed on Schedule A.

- - - - - - - - - - - - - - Footnotes - - - - - - - - - - - - - - -
* Judge Hansen took no part in the decision of this matter.

- - - - - - - - - - - - End Footnotes- - - - - - - - - - - - - -

Plaintiffs in the Central District of California action support the motion in its entirety. Plaintiffs in the Eastern District of New York action initially opposed centralization and, alternatively, supported selection of the Eastern District of New York as the transferee district; however, at oral argument, these plaintiffs expressed their support of centralization in the District of Connecticut. Plaintiffs in the District of Connecticut action  [*2] oppose centralization and, alternatively, favor transfer to the District of Connecticut. Defendants 1 oppose centralization.

- - - - - - - - - - - - - - Footnotes - - - - - - - - - - - - - - -
1 DirectBuy, Inc.; United Consumers Club, Inc.; DirectBuy Holdings, Inc.; UCC Distribution, Inc.; Beta Finance Company, Inc.; National Management Corporation, Inc.; Trivest Partners IV, Inc.; and The Sequoia Group -- Thousand Oaks LLC (collectively DirectBuy defendants).

- - - - - - - - - - - - End Footnotes- - - - - - - - - - - - - -

At oral argument, attorneys for plaintiffs supporting centralization expressed concern that they were &quot;frozen out&quot; of settlement discussions in another action. We do not consider the DirectBuy defendants&#039; apparent preference to negotiate with certain plaintiffs&#039; counsel over counsel for other plaintiffs as particularly relevant to our primary statutory inquiry -- whether centralization of actions containing common factual questions will serve the convenience of the parties and witnesses and further the just and efficient conduct of the actions. See 28 U.S.C. ? 1407(a). Regardless of our decision on centralization, if (as some plaintiffs presume) plaintiffs in one or more of the actions reach a nationwide settlement with the DirectBuy defendants, plaintiffs in the non-settling actions should reasonably  [*3] anticipate an opportunity to object to the proposed settlement at any fairness hearing regarding the proposed settlement.

We have long held that the convenience of counsel &quot;is not by itself a factor to be considered under Section 1407 in the Panel&#039;s decision whether to order transfer or in the selection of a transferee forum for a group of actions. Only if the inconvenience of counsel would impinge on the convenience of the parties or witnesses would the convenience of counsel become a factor to be considered by the Panel.&quot; In re Anthracite Coal Antitrust Litigation, 436 F.Supp. 402, 404 (J.P.M.L. 1977). Plaintiffs supporting centralization have failed to make such a showing.

Otherwise, this is a close case; one which in other circumstances we might centralize. The actions may share some factual questions regarding the DirectBuy defendants&#039; marketing practices. Movant has failed to convince us, however, that these common factual questions are sufficiently complex and/or numerous to justify Section 1407 transfer at this time. Defendants and some of the plaintiffs oppose centralization as unnecessary. Two of the cases predate by a considerable time those filed by the plaintiffs supporting  [*4] centralization. On the basis of the papers filed and hearing session held, we are not persuaded that the benefits of Section 1407 centralization are sufficient to outweigh the objections. The parties are encouraged to employ alternatives to transfer to minimize whatever possibilities may arise of duplicative discovery and/or inconsistent pretrial rulings. See, e.g., In re Eli Lilly and Co. (Cephalexin Monohydrate) Patent Litigation, 446 F.Supp. 242, 244 (J.P.M.L. 1978); see also Manual for Complex Litigation, Fourth, ? 20.14 (2004).

IT IS THEREFORE ORDERED that the motion, pursuant to 28 U.S.C. ? 1407, for centralization of the actions listed on Schedule A is denied.

PANEL ON MULTIDISTRICT LITIGATION

/s/ John G. Heyburn II

John G. Heyburn II

Chairman

Robert L. Miller, Jr.

David R. Hansen *

- - - - - - - - - - - - - - Footnotes - - - - - - - - - - - - - - -
* Judge Hansen took no part in the decision of this matter.

- - - - - - - - - - - - End Footnotes- - - - - - - - - - - - - -

Frank C. Damrell, Jr.

Kathryn H. Vratil

W. Royal Furgeson, Jr.

David G. Trager
SCHEDULE A
Central District of California

Phil Ganezer, et al. v. DirectBuy, Inc., et al., C.A. No. 2:08-8666
District of Connecticut

Christopher Wilson, et al. v. DirectBuy, Inc., et al., C.A. No. 3:09-590
Southern District of Indiana

Brian Vance v. DirectBuy, Inc., et al., C.A.  [*5] No. 1:09-1360
Eastern District of New York

Jamila Swift, et al. v. DirectBuy, Inc., et al., C.A. No. 1:09-4067</description>
		<content:encoded><![CDATA[<p>IN RE: DIRECTBUY, INC., MARKETING AND SALES PRACTICES LITIGATION</p>
<p>MDL No. 2132</p>
<p>JUDICIAL PANEL ON MULTIDISTRICT LITIGATION</p>
<p>2010 U.S. Dist. LEXIS 10390</p>
<p>February 5, 2010, Filed</p>
<p>PRIOR HISTORY: Ganezer v. Directbuy, Inc., 571 F.3d 846, 2009 U.S. App. LEXIS 13676 (9th Cir. Cal., 2009)</p>
<p>CORE TERMS: centralization, convenience, factual questions, oppose, oral argument, proposed settlement, centralize, transferee, settlement</p>
<p>JUDGES:  [*1] John G. Heyburn II, Chairman. Robert L. Miller, Jr., David R. Hansen, * Frank C. Damrell, Jr., Kathryn H. Vratil, W. Royal Furgeson, Jr., David G. Trager.<br />
* Judge Hansen took no part in the decision of this matter.</p>
<p>OPINION BY: John G. Heyburn II</p>
<p>OPINION<br />
ORDER DENYING TRANSFER</p>
<p>Before the entire Panel *: Plaintiff in an action in the Southern District of Indiana has moved, pursuant to 28 U.S.C. ? 1407, to centralize this litigation in the Southern District of Indiana. This litigation currently consists of four actions pending as follows: an action each in the Central District of California, the District of Connecticut, the Southern District of Indiana, and the Eastern District of New York, as listed on Schedule A.</p>
<p>- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; Footnotes &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - -<br />
* Judge Hansen took no part in the decision of this matter.</p>
<p>- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; End Footnotes- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - -</p>
<p>Plaintiffs in the Central District of California action support the motion in its entirety. Plaintiffs in the Eastern District of New York action initially opposed centralization and, alternatively, supported selection of the Eastern District of New York as the transferee district; however, at oral argument, these plaintiffs expressed their support of centralization in the District of Connecticut. Plaintiffs in the District of Connecticut action  [*2] oppose centralization and, alternatively, favor transfer to the District of Connecticut. Defendants 1 oppose centralization.</p>
<p>- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; Footnotes &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - -<br />
1 DirectBuy, Inc.; United Consumers Club, Inc.; DirectBuy Holdings, Inc.; UCC Distribution, Inc.; Beta Finance Company, Inc.; National Management Corporation, Inc.; Trivest Partners IV, Inc.; and The Sequoia Group &#8212; Thousand Oaks LLC (collectively DirectBuy defendants).</p>
<p>- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; End Footnotes- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - -</p>
<p>At oral argument, attorneys for plaintiffs supporting centralization expressed concern that they were &#8220;frozen out&#8221; of settlement discussions in another action. We do not consider the DirectBuy defendants&#8217; apparent preference to negotiate with certain plaintiffs&#8217; counsel over counsel for other plaintiffs as particularly relevant to our primary statutory inquiry &#8212; whether centralization of actions containing common factual questions will serve the convenience of the parties and witnesses and further the just and efficient conduct of the actions. See 28 U.S.C. ? 1407(a). Regardless of our decision on centralization, if (as some plaintiffs presume) plaintiffs in one or more of the actions reach a nationwide settlement with the DirectBuy defendants, plaintiffs in the non-settling actions should reasonably  [*3] anticipate an opportunity to object to the proposed settlement at any fairness hearing regarding the proposed settlement.</p>
<p>We have long held that the convenience of counsel &#8220;is not by itself a factor to be considered under Section 1407 in the Panel&#8217;s decision whether to order transfer or in the selection of a transferee forum for a group of actions. Only if the inconvenience of counsel would impinge on the convenience of the parties or witnesses would the convenience of counsel become a factor to be considered by the Panel.&#8221; In re Anthracite Coal Antitrust Litigation, 436 F.Supp. 402, 404 (J.P.M.L. 1977). Plaintiffs supporting centralization have failed to make such a showing.</p>
<p>Otherwise, this is a close case; one which in other circumstances we might centralize. The actions may share some factual questions regarding the DirectBuy defendants&#8217; marketing practices. Movant has failed to convince us, however, that these common factual questions are sufficiently complex and/or numerous to justify Section 1407 transfer at this time. Defendants and some of the plaintiffs oppose centralization as unnecessary. Two of the cases predate by a considerable time those filed by the plaintiffs supporting  [*4] centralization. On the basis of the papers filed and hearing session held, we are not persuaded that the benefits of Section 1407 centralization are sufficient to outweigh the objections. The parties are encouraged to employ alternatives to transfer to minimize whatever possibilities may arise of duplicative discovery and/or inconsistent pretrial rulings. See, e.g., In re Eli Lilly and Co. (Cephalexin Monohydrate) Patent Litigation, 446 F.Supp. 242, 244 (J.P.M.L. 1978); see also Manual for Complex Litigation, Fourth, ? 20.14 (2004).</p>
<p>IT IS THEREFORE ORDERED that the motion, pursuant to 28 U.S.C. ? 1407, for centralization of the actions listed on Schedule A is denied.</p>
<p>PANEL ON MULTIDISTRICT LITIGATION</p>
<p>/s/ John G. Heyburn II</p>
<p>John G. Heyburn II</p>
<p>Chairman</p>
<p>Robert L. Miller, Jr.</p>
<p>David R. Hansen *</p>
<p>- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; Footnotes &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - -<br />
* Judge Hansen took no part in the decision of this matter.</p>
<p>- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; End Footnotes- &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - &#8211; - -</p>
<p>Frank C. Damrell, Jr.</p>
<p>Kathryn H. Vratil</p>
<p>W. Royal Furgeson, Jr.</p>
<p>David G. Trager<br />
SCHEDULE A<br />
Central District of California</p>
<p>Phil Ganezer, et al. v. DirectBuy, Inc., et al., C.A. No. 2:08-8666<br />
District of Connecticut</p>
<p>Christopher Wilson, et al. v. DirectBuy, Inc., et al., C.A. No. 3:09-590<br />
Southern District of Indiana</p>
<p>Brian Vance v. DirectBuy, Inc., et al., C.A.  [*5] No. 1:09-1360<br />
Eastern District of New York</p>
<p>Jamila Swift, et al. v. DirectBuy, Inc., et al., C.A. No. 1:09-4067</p>
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