What’s paying the bills at Performancing.com?

I have been a loyal reader over at Performancing.com ever since they got going. (For those who don’t read it, Performancing is a blog for professional bloggers). I have seen Performancing ads on Technorati, and they seem to be popping up on other blogs as well.

It dawned on me today, while I was reading a post there, that they have no ads of any kind on their site. My instinct was that they make money from affiliates and referrals. I looked around and no sign of it. I checked their FAQ’s and About Page and the only thing I turned up was that the business model is still a work in progress. My only question is who is paying the bills and how long will they maintain the site plus the cost of advertising it without revenue?

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